The Role of Digital Media in Shaping Youth Career Choices in Zungeru Local Government Area, Niger State
- Project Research
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- Abstract : Available
- Table of Content: Available
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Chapter One: Introduction
1.1 Background of the Study
Career choices are crucial decisions that shape the future prospects of young individuals. In Zungeru Local Government Area of Niger State, the growing presence of digital media has opened new avenues for young people to explore career opportunities beyond the traditional paths of farming or local trades. According to Akinyele and Alabi (2023), digital media platforms like LinkedIn, Twitter, YouTube, and online career webinars are transforming the way young people discover career paths, acquire new skills, and network with potential employers. This study aims to examine how digital media influences the career choices of youth in Zungeru, focusing on the role of social media, educational platforms, and online job boards in expanding career possibilities and providing necessary career guidance.
1.2 Statement of the Problem
In Zungeru, youth unemployment and underemployment remain prevalent, and many young people are still unaware of the wide range of career opportunities available beyond traditional occupations. Although digital media has the potential to inform and guide youth towards more diverse career options, there is limited research on how these platforms are being utilized in Zungeru to shape career choices. This study seeks to fill this gap by exploring the role of digital media in influencing the career decisions of young individuals in the area.
1.3 Objectives of the Study
- To assess the role of digital media in shaping the career choices of youth in Zungeru Local Government Area.
- To evaluate the effectiveness of digital media in providing career guidance and job opportunities to young people in Zungeru.
- To explore the challenges and opportunities in using digital media for career development among youth in Zungeru.
1.4 Research Questions
- How does digital media shape the career choices of youth in Zungeru Local Government Area?
- To what extent do digital media platforms provide career guidance and job opportunities to youth in Zungeru?
- What challenges and opportunities exist in using digital media to support career development for youth in Zungeru?
1.5 Research Hypotheses
- Digital media significantly influences the career choices of youth in Zungeru Local Government Area.
- Digital media platforms effectively provide career guidance and job opportunities for youth in Zungeru.
- There are both challenges and opportunities in using digital media for career development among youth in Zungeru.
1.6 Significance of the Study
This study will provide insights into how digital media can be leveraged to guide youth in making informed career decisions and finding job opportunities. The findings will be valuable for educational institutions, career counselors, and policymakers in designing digital media-based programs to enhance career development among young people in rural areas like Zungeru.
1.7 Scope and Limitations of the Study
The study will focus on Zungeru Local Government Area and will not extend to other regions of Niger State or the broader youth demographic across Nigeria.
1.8 Operational Definition of Terms
- Digital Media: Online platforms such as social media, career websites, blogs, and mobile apps used for career exploration and networking.
- Career Choices: The process through which individuals select a profession or occupation based on interests, skills, and opportunities.
- Youth Unemployment: The condition where young individuals are unable to find work, despite being capable of working.
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